Buy less, choose well, make it last! August 14, 2016 14:46

I always loved fashion… Or what I THOUGHT fashion was all about. Which is the clothes, right? I loved the idea of getting dressed up and wearing something different every day. New clothes could make me feel like a brand new person. It wasn’t until I started studying at Ryerson University that I realized that fashion was so much more than just CLOTHES. During my first semester I had the amazing opportunity to meet and talk to Kate Black, the author of Magnifeco- your head-to-toe guide to ethical fashion and non-toxic beauty.


Kate Black is the founder and editor-in-chief of www.magnifeco.com (the online source for eco-fashion and sustainable living). Kate worked for some of the biggest fashion centres in the world and has written countless articles on ethical fashion. Now, I know that I have talked a lot about ethical fashion in the last few weeks. It’s a subject that is very important to me and hopefully will be (maybe it already is) to you. How many of us walk through life not knowing that something we do regularly is actually harming us and our environment? I’d like to think that most of us would give up those habits in a heartbeat if only we KNEW how harmful they really were. This is why I’m bringing it up again (and most likely will AGAIN in the future). Think of me as your friendly fashion mentor. 

“Buy less, choose well, make it last!” ~Vivienne Westwood
With this quote, Kate Black opens ‘Chapter 2- Clothing’ in her book Magnifeco. This quote by British fashion designer Vivienne Westwood sums up what all of us should strive for — Quality over quantity. Fashion is the third-largest industry in the world. Amazing, right? I mean everyone needs clothes, but fashion is also the second largest polluter of clean water.

“The ills of this industry are becoming commonplace as headlines in the news. Whether it’s factory worker deaths in Bangladesh, suicides of organic cotton farmers in India, toxic chemicals making rivers in China run the “it” colour of the season, nylon production contributing to global warming or toxic chemicals on clothes in the store, you must have gotten a sense that something’s not quite right.” ~Kate Black, Magnifeco, Chapter 2

Something’s definitely not quite right! That’s scary news, isn’t it? But there’s no point in blaming one company or brand, because there isn’t one troublemaker. It’s the system. It’s the system that needs to change.

That is one of the many reasons for why I love working for Carissa. She not only cares about her customers, but also about our planet. The place our kids and grandkids will grow up in. 
People like Carissa and Kate contribute to a change in the fashion industry, which is what I hope to do as well. We might not have the power to change it all right away, but we have to start somewhere. So let’s start together, TODAY. Read the labels when you buy your clothes. Make sure you know what you’re wearing and where it’s coming from. It’s never too late to start training healthier habits. Your planet and the people living in it will thank you. Happy Sunday!

~Chris Berneck